Well August was a dismal month for hiring. The worst in a year, causing more concern about our fragile economy. There seems to be no light at the end of the tunnel, but alas a shining glimmer is coming from The Golden Arches. Yes, McDonalds, home of the Big Mac, by outwardly appearances is doing well enough to have a makeover. No longer will bolted down red and yellow furniture adorn the interior of the burger and fries haven. A new color palette and wooden furniture will replace the kitschy ambiance of the fast food chain. Earthtones and wooden furniture will become the norm.
McDonalds claims to have been inspired by European versions of their own restaurant. This sounds all too much like Starbucks. Where everyone wears black. Soft jazz and the smell of roasted coffee is only interupted by the sounds of a rustling Wall Street Journal , or the incessant clicking of a typing laptop.
Should they spend all that money for a renovation? I guess it speaks loudly about our current financial armageddon. The least expensive place to eat is doing the best. You know, it doesn’t really matter to me if the furniture becomes classic mid century or Ronald McDonald is replaced by Sade. What I really want is a burger that isn’t the thickness of a communion wafer.
McDonald’s is McDonald’s. Relatively tasty food in a super hoaky atmosphere. I don’t really mind that. Everybody needs a little cornball in their life. Not everything should be uniform. Being a slight misfit, I enjoy occasional oddities.
It was bad enough when Jack In The Box stuck Jack the clown in a business suit, and gave him a wife with a tiny human head. Now this! Aggh! Well, leave the Chuck E Cheese mouse alone.
What I could really go for is a Ronald McReagan theme. Just sayin’.


